Apple Increases Prices on Subscription Services

Apple has raised prices for several of its subscription-based services, including Apple Music, TV+, iCloud+, and others. The move is part of the company's strategy to grow revenue from post-sale offerings within its high-margin Services segment.

By Daniel Kline Sat, July 18, 2026 at 8:09 PM GMT+3 6 min read · Yahoo Finance ·

Apple Increases Prices on Subscription Services

Tickers: $AAPL

Topics: Apple pricing strategy revenue growth subscription services

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