UK Online Fashion Parcel Volumes Drop Amid Shoppers' Selectivity
The UK fashion sector experienced a significant decline in online parcel volumes during Q2 2026, as consumers became more selective and prioritized essential purchases. The Scurri Ecommerce Delivery Index revealed that while the overall ecommerce market saw minimal growth of 0.2%, fashion faced sharper declines. Despite fewer orders, delivery speed remained critical for customer satisfaction.
Topics: consumer behavior delivery services fashion industry UK retail