Coinbase Shifts Focus of Base Blockchain Toward Trading and AI After Failed Creator Coin Strategy

Jesse Pollak, creator of Coinbase’s Base blockchain, is shifting the network away from social initiatives like 'creator coins' after they failed to deliver sustainable growth. The pivot focuses on decentralized finance (DeFi) and artificial intelligence as key drivers for adoption.

By J.R. Vega Thu, July 16, 2026 at 4:38 PM GMT+3 2 min read · Yahoo Finance ·

Coinbase Shifts Focus of Base Blockchain Toward Trading and AI After Failed Creator Coin Strategy

Tickers: $COIN

Topics: artificial intelligence (AI) creator coins crypto decentralized finance (DeFi)

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