Panera Bread Limits Sip Club Beverage Subscription to 30 Drinks Per Month

Starting on Aug. 19, Panera will limit its Sip Club beverage subscription program from unlimited drinks per day to a maximum of 30 redemptions monthly. The change comes as the company adjusts pricing and prepares for a new points-based rewards system rollout later this year.

By Julie Littman Tue, July 14, 2026 at 12:22 PM GMT+3 2 min read · Yahoo Finance ·

Panera Bread Limits Sip Club Beverage Subscription to 30 Drinks Per Month

Topics: consumer behavior restaurant industry subscription services

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