BMW Maintains Strong Performance in U.S. Market Amid Global Challenges
In the second quarter of 2026, BMW solidified its position as the top-selling luxury automaker in the United States with a year-over-year sales increase of 13%. This growth contrasts sharply with declines seen by competitors like Audi and Lexus during the same period. The U.S. market has become increasingly important for BMW amid slowing demand in China.
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Topics: automotive sales luxury market SUV demand U.S. performance