Choice Hotels Appoints AI Leader to Board; Aspen Hospitality Launches Luxury Hotel Brand

Choice Hotels International has appointed Ali Keshavarz of CVS Health to its board, emphasizing a focus on AI integration. Meanwhile, Aspen Hospitality launched Nell Hotels as a luxury brand inspired by The Little Nell in Aspen.

By Noor Adatia and Jenna Graber Fri, July 10, 2026 at 12:32 PM GMT+3 3 min read · Yahoo Finance ·

Choice Hotels Appoints AI Leader to Board; Aspen Hospitality Launches Luxury Hotel Brand

Tickers: $CHH $CVS

Topics: AI_integration brand_expansion hotel_industry

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