Levi Strauss & Co.'s Digital Strategy Drives Revenue Growth
Levi Strauss reported second-quarter revenue of $1.56 billion, up 8%, driven by strong direct-to-consumer and eCommerce sales growth. The company raised full-year guidance for revenue, margin, and earnings while increasing its dividend by 14%. Its shift to a DTC model has improved margins and unlocked data advantages that support AI-driven strategies.
Topics: digital strategy dividend increase eCommerce growth retail