Iris Ventures Leads $22M Series A Investment into U.K.-Based Functional Beverage Brand Reformed
Iris Ventures has led a $22 million oversubscribed series A funding round in Reformed, a fast-growing U.K. brand offering nutritious instant coffee and matcha drinks with added vitamins, minerals, collagen, or creatine. The company reported $70 million in annual revenue within two years of its 2024 launch.