Rich Screnci Aims to Revitalize Mrs. Fields and TCBY

Rich Screnci, newly appointed executive director of Famous Brands International, is focused on revitalizing the legacy dessert chains Mrs. Fields and TCBY after both brands experienced a decline in U.S. locations in 2025.

By Ben Coley Fri, July 10, 2026 at 5:59 PM GMT+3 5 min read · Yahoo Finance · July 10, 2026, 14:59 UTC

Rich Screnci Aims to Revitalize Mrs. Fields and TCBY

Topics: brand revitalization franchising leadership change

Read the full article at Yahoo Finance

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