Authentic Brands Partners With Experience Group for Lee's Expansion in Europe
Authentic Brands Group (ABG) has partnered with Madrid-based Experience Group to expand the Lee brand across European markets. The partnership, set to begin after ABG acquires Lee from Kontoor Brands Inc., will cover men’s and women’s sportswear, activewear, and workwear through wholesale, retail, and e-commerce channels.
Tickers: $ABG
Topics: brand expansion Europe market entry strategic partnership