Dutch Entrepreneur Bas Wouters Sues Robert Cialdini in Netherlands Over Alleged Betrayal

Bas Wouters, a Dutch entrepreneur, has filed a lawsuit against influence expert Dr. Robert Cialdini and his U.S.-based company for $36 million, alleging unethical behavior that led to the devaluation of their joint venture. The case claims financial harm due to deception and obstruction by defendants based in Arizona.

By Cialdini Institute Holding Netherlands B.V. · PR Newswire ·

Topics: business ethics corporate governance influence marketing

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