Bleacher Report Shifts Strategy Toward Long-Form Content on YouTube to Attract Gen Z Sports Fans
Bleacher Report and House of Highlights, part of Warner Bros. Discovery's TNT Sports division, are pivoting from short-form social media clips toward longer highlights on YouTube to capture the attention of younger audiences. Adam Davidson emphasized that this strategy is working as over 40% of long-form views come via connected TVs with an audience under 34.
Tickers: $WBD
Topics: Gen Z audience sports media TNT Sports YouTube content