Magnum Invests €10m in Hungary Facility for Bite-Sized Ice Cream Production
The Magnum Ice Cream Company (TMICC.AS) has invested €10 million to establish a production line at its facility in Veszprém, Hungary, aimed at manufacturing bite-sized 'Magnum Bonbons'. The investment aligns with growing consumer demand for shareable and snackable ice cream formats. This move supports TMICC's broader strategy of enhancing supply chain efficiency and achieving up to €530 million in gross savings over the medium term.
Topics: European markets ice cream production investment manufacturing