Amazon Prime Day Spending Surpasses $26.4 Billion Amid Inflation and Consumer Caution
U.S. online shoppers spent over $26.4 billion during Amazon's four-day Prime Day sales event, a 9.3% increase year-over-year driven by high inflation and demand for durable goods. Shoppers focused on electronics, appliances, children’s items, and everyday essentials with average discounts of around 24%. Analysts suggest continued deep discounts may be necessary to drive holiday season sales.
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Topics: Amazon consumer behavior discounts online shopping Prime Day