Snap Inc. Launches Specs Augmented-Reality Glasses
Snap Inc. (SNAP) launched its first consumer augmented-reality glasses, named 'Specs,' at the Augmented World Expo in California on June 16. Priced at $2,195 and expected to ship this fall in select markets, these AR glasses are positioned as a new computing platform for the AI era. The company has invested over $3.5 billion into developing Specs amid pressure from its advertising business and activist investor demands.
Tickers: $SNAP
Topics: artificial intelligence augmented reality hardware launch Snap Inc.