Apple Increases MacBook and iPad Prices Amid Rising Chip Costs; AAPL Stock Drops

Apple announced a uniform 20% price increase for its MacBooks and iPads due to rising memory chip costs driven by AI demand. The move has led to a decline in Apple's stock, with shares down over 12% year-to-date as investors worry about margin pressures and potential consumer backlash.

By Wajeeh Khan Thu, June 25, 2026 at 11:26 PM GMT+3 2 min read · Yahoo Finance ·

Apple Increases MacBook and iPad Prices Amid Rising Chip Costs; AAPL Stock Drops

Tickers: $AAPL $BARC

Topics: ai_impact gross_margins memory_chips price_increase

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