Walmart Acquires Vibe.co to Expand Advertising Business

Walmart has agreed to acquire French ad tech firm Vibe.co for $1.4 billion in cash and additional executive compensation as part of its strategy to expand its digital advertising business, competing more directly with Amazon.

By Vardah Gill Thu, June 25, 2026 at 6:40 AM GMT+3 2 min read · Yahoo Finance · June 25, 2026, 03:40 UTC

Walmart Acquires Vibe.co to Expand Advertising Business

Tickers: $AMZN $WMT

Topics: Advertising Technology Connected TV Advertising Vibe.co Walmart

Read the full article at Yahoo Finance

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