Red Lobster's Endless Shrimp Promotion Allegedly Led to Financial Collapse, Lawsuit Claims

A lawsuit filed against Thai Union alleges that its aggressive shrimp supply contracts with Red Lobster exacerbated the restaurant chain’s financial difficulties. The promotion 'Everyday $20 Ultimate Endless Shrimp' is described as a major misstep contributing to Red Lobster's Chapter 11 bankruptcy filing in May 2024.

By Lim Hui Jie · CNBC ·

Red Lobster's Endless Shrimp Promotion Allegedly Led to Financial Collapse, Lawsuit Claims

Topics: bankruptcy corporate_governance restaurant_industry

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