Amazon's Prime Day Expected to Generate $21.6 Billion in Sales

Amazon's annual Prime Day event, running from June 23-26, is projected to generate $21.6 billion in gross merchandise sales, with a focus on AI-driven shopping tools like Alexa for Shopping.

By Faizan Farooque · TheStreet · June 23, 2026, 23:47 UTC

Tickers: $AMZN

Topics: AI in retail Amazon Prime Day revenue projections

Read the full article at TheStreet

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