MoEngage Acquires AI Startup Aampe to Enhance Marketing Capabilities
Indian customer engagement software firm MoEngage has acquired San Francisco-based startup Aampe in a tens of millions-dollar all-cash deal. The acquisition aims to leverage Aampe's AI technology, which assigns dedicated agents to individual customers for personalized marketing. This move is expected to help MoEngage compete with rivals like Salesforce and Adobe by attracting enterprise clients.
Topics: AI customer engagement software enterprise AI marketing technology