Apple to Raise Prices Amid Soaring Memory Costs
Apple Inc. (AAPL) plans to increase product prices due to rising memory and storage component costs, as CEO Tim Cook described the situation as a '100-year flood.' The surge in DRAM and NAND supply is driven by AI infrastructure investments from companies like Alphabet (GOOG), Microsoft (MSFT), Meta (META), and Amazon (AMZN). Memory chip prices have quadrupled since last year.
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