Amazon's Prime Day Expected to Generate $26.3 Billion in Spending

According to Adobe Analytics, spending during Amazon's four-day Prime Day event is projected to reach $26.3 billion, a 9% increase from the previous year as consumers take advantage of discounts on everyday goods and back-to-school products.

By Soumendra Mukherjee, SA News Editor · Seeking Alpha ·

Amazon's Prime Day Expected to Generate $26.3 Billion in Spending

Tickers: $AMZN

Topics: Amazon consumer spending Prime Day retail analytics

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