Verizon Launches Loyalty Program to Help Customers Avoid Device Fees

Verzion has introduced the Verizon Dollars loyalty rewards program, allowing customers to skip activation and upgrade fees while earning monthly rebates. The initiative aims to address rising customer churn in its wireless business amid recent pricing changes that led to backlash.

By Patricia Battle Fri, June 19, 2026 at 12:33 AM GMT+3 4 min read · Yahoo Finance ·

Verizon Launches Loyalty Program to Help Customers Avoid Device Fees

Tickers: $TMUS $VZ

Topics: customer_retention fees telecom

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