Apple Faces Supply Chain and Margin Challenges Amid Rising Memory Prices

Apple is experiencing rising memory and storage costs due to increased competition from AI hyperscalers like Google, Microsoft, and Meta for semiconductor components. This has led Apple's CEO Tim Cook to describe the situation as 'unsustainable,' signaling potential margin pressure and pricing challenges.

By Carolane De Palmas Thu, June 18, 2026 at 3:09 PM GMT+3 6 min read · Yahoo Finance ·

Apple Faces Supply Chain and Margin Challenges Amid Rising Memory Prices

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Topics: AI demand Apple supply chain DRAM NAND storage semiconductors

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