Warner Bros. Discovery Upgrades Ad-Tech Stack with Agentic AI and AWS

Warner Bros. Discovery (WBD) is enhancing its advertising technology stack by integrating agentic artificial intelligence, supported by Amazon Web Services (AWS). The move aims to streamline ad-buying processes across linear TV and digital platforms using automated workflows for media planning, forecasting, optimization, and measurement.

By Peter Adams Thu, June 18, 2026 at 1:55 PM GMT+3 3 min read · Yahoo Finance · June 18, 2026, 10:55 UTC

Tickers: $WBD

Topics: ad-tech stack agentic AI AI AWS partnership

Read the full article at Yahoo Finance

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