BWH Hotels Launches Upscale Sales Division to Target Business Travel Demand
BWH Hotels has launched the Upscale & Luxury Worldwide Sales division to drive commercial growth in its upscale and luxury properties. The new initiative aims to simplify corporate travel bookings for buyers while helping hotel owners access high-value business opportunities, reflecting BWH's strategy to capitalize on growing demand in the global business travel market.
Topics: corporate sales strategy hotel industry upscale lodging