Joe Vernachio Joins Sorel as President

Former Allbirds CEO Joe Vernachio has been appointed president of Columbia Sportswear-owned outdoor brand Sorel, effective June 22. He succeeds Cory Long and returns to the company where he previously led Mountain Hardwear.

By Stephen Garner Thu, June 18, 2026 at 6:51 PM GMT+3 2 min read · Yahoo Finance · June 18, 2026, 15:51 UTC

Joe Vernachio Joins Sorel as President

Tickers: $COLM $CROX $VFC

Topics: corporate_announcement leadership

Read the full article at Yahoo Finance

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