Asahi Group Holdings to Launch Calpis Dairy Drinks in India
Japanese beverage company Asahi Group Holdings is set to launch its fermented milk-based drink brand, Calpis, in India through a franchise agreement with PepsiCo bottler Varun Beverages. The product will debut in two flavors and be priced at Rs20 per 180ml bottle, entering the market by the second half of this year or later.
Topics: beverages franchise_agreement market_entry