Take-Two Discusses AI's Role in Operational Efficiency and Mobile Ad Growth Ahead of GTA VI Launch
Take-Two Interactive (NASDAQ:TTWO) is leveraging AI for operational efficiency and mobile game development, but does not expect it to significantly reduce AAA game production costs. The company reported a 6% year-over-year growth in mobile advertising revenue in fiscal 2026 after a sharp decline the previous year.
Topics: AI in gaming game development costs mobile advertising growth operational efficiency