e.l.f. Beauty Expands into Haircare Market
e.l.f. Beauty Inc (NYSE:ELF) is entering the haircare market with a product line priced at $10 or below, aiming to capitalize on category growth and consumer demand for affordable beauty products. The company's initial rollout includes six SKUs across various haircare categories.
Tickers: $ELF
Topics: beauty consumer demand haircare product launch