Hightouch Offers Publicis Up to $1.2 Billion for LiveRamp's Identity Assets
Ad tech startup Hightouch has proposed a cash-and-stock offer of up to $1.2 billion to acquire key identity and data onboarding assets from LiveRamp, which is owned by Publicis. The move comes shortly after Publicis announced its all-cash acquisition of LiveRamp for $2.2 billion.
Tickers: $LIVE
Topics: ad tech Hightouch identity business LiveRamp Publicis