Bronco Wine Acquires US-Based Resurrection Brands for Sales and Marketing Expansion
Bronco Wine Co., a U.S.-based wine producer, has acquired the sales and marketing business of Resurrection Brands. The acquisition will allow Bronco to expand its national representation capabilities by adding several Californian wineries such as McManis Family Vineyards and Provenance Vineyards. While financial terms were not disclosed, this move is expected to enhance market presence for both Bronco and the represented wineries.
