Primark Appoints Keiron Birch to New Role of Director of Womenswear Design
Primark has appointed Keiron Birch, a seasoned fashion designer with experience at Calvin Klein and Abercrombie & Fitch, as director of womenswear design. The new role is part of the company's ongoing efforts to strengthen its women’s clothing offerings through strategic investments in product lines like Primark Scene and Edit.
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