Strive CEO Explains Strategic Focus on Unprofitability and Bitcoin-Backed Preferred Shares

Strive's CEO Matt Cole discusses the company's strategy of remaining unprofitable to focus on maximizing Bitcoin per share through innovative financial instruments. Strive, a publicly listed Bitcoin treasury firm trading as ASST, has introduced SATA preferred shares backed by its substantial Bitcoin holdings.

By Jackson Alton Hinkle Mon, June 8, 2026 at 9:25 PM GMT+3 5 min read · Yahoo Finance ·

Strive CEO Explains Strategic Focus on Unprofitability and Bitcoin-Backed Preferred Shares

Tickers: $ASST $MSTR

Topics: Bitcoin digital credit investment strategies preferred stocks Strive (ASST)

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