Companies Increasing Prices as Consumers Show Less Price Sensitivity

Consumers are increasingly willing to pay higher prices despite inflationary pressures, allowing companies to expand profit margins and raise markups. Goldman Sachs research highlights that corporate profits have nearly doubled since the late 1980s while consumer price sensitivity has declined due in part to rising incomes.

By Sam Ro · Contributor Sun, June 7, 2026 at 4:11 PM GMT+3 3 min read · Yahoo Finance ·

Companies Increasing Prices as Consumers Show Less Price Sensitivity

Tickers: $GS

Topics: consumer spending corporate profits inflation price markups

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