Stella Artois Covers Bar Tabs for Employees During World Cup Matches
As part of its 'Work From Bar' promotion, Stella Artois is covering up to $100,000 in bar tabs during weekday World Cup matches that occur within regular working hours. The campaign encourages employees to work from bars and submit expense reports for reimbursement on purchases made at participating venues.
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Topics: corporate expense program on-premise marketing World Cup