Costco's Three Key Growth Drivers: Executive Memberships and E-Commerce Expansion
Costco is leveraging three key growth drivers to boost sales and membership loyalty, including expanding executive memberships globally. In Q3 2026, the number of executive members rose by 9.6% year-over-year to 41.2 million, contributing significantly to total sales despite paying double the standard fee. Costco also launched e-commerce initiatives and is seeing strong engagement in China.
Topics: china market costco e-commerce executive membership growth drivers