T-Mobile Introduces New Free Perks to Improve Customer Retention
To address rising customer churn and competitive pressures from AT&T and Verizon, T-Mobile is rolling out new free perks through its T-Mobile Tuesdays program. The carrier aims to improve retention by offering benefits such as a Delta Air Lines premium in-flight drink, DoorDash DashPass subscription, Shell Fuel Rewards discounts, and other weekly promotions.