Brand Velocity Group Acquires RCX Sports

Brand Velocity Group (BVG) has acquired RCX Sports from Raine Partners. The acquisition aims to scale the youth sports platform, which manages official licenses for major leagues including NFL Flag and MLS GO. This move is expected to enhance access, partnerships, and national participation in youth sports.

By RCX Sports · PR Newswire · June 4, 2026, 11:00 UTC

Topics: investment firms sports youth sports platforms

Read the full article at PR Newswire

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