Dollar General Reports Strong Q1 Sales Amid Increased Customer Trade-Down
Dollar General reported a 3.4% year-over-year increase in net sales to $10.8 billion for the first quarter of 2026, driven by rising customer trade-down activity due to higher gas prices and economic pressures. CEO Todd Vasos noted that this trend is accelerating across all income levels but particularly among high-income shoppers.
Tickers: $DG
Topics: customer spending habits discount retailing sales growth