Starbucks Outlines Strategy to Boost Afternoon Sales with New Product Launches
Starbucks is focusing on expanding its afternoon business through new product launches, including energy drinks and food items. Management outlined four incremental platforms for the Refreshers category in a recent investor meeting. The company also highlighted progress in operational improvements that are beginning to show results.
Tickers: $SBUX
Topics: afternoon business strategy product launches sales growth Starbucks