SmartMedia Expands SmartPoints Protocol to Transform Loyalty Programs Into Global Payment Network
SmartMedia Technologies is scaling its SmartPoints™ protocol, which allows brands and financial institutions to issue programmable loyalty tokens backed by yield-generating reserves. The platform aims to modernize the $300 billion annual global loyalty market by enabling points to function as spendable digital assets across traditional finance (TradFi) and Web3 payment systems.

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Topics: blockchain loyalty programs payments infrastructure tokenization