Stephen Curry Partners with Li-Ning for Global Expansion

NBA star Stephen Curry has signed a partnership deal with Chinese sportswear giant Li-Ning, aiming to expand the Curry Brand through product development and new stores in the U.S. and China. The collaboration is expected to provide greater resources and global reach.

By Justina Lee · CNBC ·

Stephen Curry Partners with Li-Ning for Global Expansion

Topics: international_partnership retail_expansion sports_branding

Read the full article at CNBC

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