Three Key Marketing Statistics from May
May highlighted significant developments in the marketing industry, including Netflix's expansion of its advertising plans to 27 countries by 2027. The streamer reported a 16% year-over-year revenue growth and aims for $3 billion in ad revenue by 2026. Meanwhile, only 15.3% of average marketing budgets are allocated toward AI despite the technology's prominence.
Topics: ad-supported streaming AI in marketing global expansion Kraft Heinz Netflix