Ferrari CEO Defends High Price Tag on First Fully Electric Car

Ferrari's CEO Benedetto Vigna defended the $640,000 price tag for the company’s first fully electric vehicle, Luce. The unveiling of the car led to an initial negative market reaction with Ferrari's stock falling by 8%. However, analysts suggest it is too early to be overly concerned about investor backlash.

By Sam Meredith · CNBC · May 28, 2026, 11:23 UTC

Ferrari CEO Defends High Price Tag on First Fully Electric Car

Tickers: $RACE

Topics: CEO Comments Ferrari Luce EV Market Reaction

Read the full article at CNBC

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