AT&T Launches New Phone Plans to Address Customer Churn
To combat rising wireless customer attrition and competition, AT&T has introduced three updated phone plans—Value 2.0, Extra 2.0, and Premium 2.0—with starting prices of $50, $70, and $90 per month respectively. The company also launched a bundled OneConnect service combining wireless and fiber internet at $90/month in March 2026.
Topics: AT&T competition in wireless market customer churn new phone plans