The Decline of Conscious Consumerism: Everlane and Allbirds Among the Struggling Brands
Everlane's recent acquisition by Shein for $100 million—far below its peak valuation—and Allbirds' sale to a brand management company highlight the challenges faced by ethical consumer brands. These developments suggest that an emphasis on sustainability alone may not be sufficient without clear value and purpose, signaling potential shifts in market preferences.
Topics: brand strategy conscious consumerism retail industry sustainability