Deckers Brands Outlines Growth Strategy for Hoka and Ugg Through Fiscal 2030

Deckers Brands is expanding its global presence through the Hoka and Ugg brands, aiming to drive growth via innovation and lifestyle appeal. The company expects high-single-digit annual sales increases between fiscal years 2028-2030, with Hoka growing at a low-double-digit rate and Ugg at mid-single digits.

By Stephen Garner Fri, May 22, 2026 at 9:23 PM GMT+3 4 min read · Yahoo Finance ·

Deckers Brands Outlines Growth Strategy for Hoka and Ugg Through Fiscal 2030

Tickers: $DECK

Topics: brand innovation growth strategy retail expansion

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