RTD Cocktails Shine Amid Decline in US Spirits Sales
Ready-to-drink (RTD) cocktails emerged as a bright spot amid declining sales and volumes across core U.S. spirits categories due to tighter consumer budgets, according to the Wine & Spirits Wholesalers of America (WSWA). Core spirits volume fell by 4.4% annually in Q1 2026 while revenue dropped 5.7%. RTD cocktails saw a significant rise with dollar sales increasing by 30%, capturing 28% of total off-premise spirits volume.
Topics: consumer behavior RTD cocktails sales decline spirits