Dr. Scholl's Acquires Performance Insole Company VKTRY
Scholl's Wellness Company, a portfolio company of Yellow Wood Partners, has acquired VKTYR, an athletic performance brand known for its carbon fiber insoles and footwear innovation. The acquisition is expected to expand Dr. Scholl's presence in the direct-to-consumer market and enhance cross-selling opportunities.
Topics: acquisition consumer brands direct-to-consumer private equity sports performance